949-683-6703 ecord@ecord.us

PPC Strategy & Development

Campaign Planning

PPC Strategy  & DevelopmentMy digital marketing efforts are more than technical SEO and PPC – they also cover as creative ad copy. These dual strengths allow me to build successful pay-per-click ad copy that engages clients’ target audiences and compels them to click.

Every ad element matters – from an enticing headline to informative content to a strong call-to-action, my experience packs each ad with unique sales propositions and reasons for target audiences to convert.

To ensure PPC strategies stay focused on clients’ overall marketing and business goals while effectively reaching distinct audiences, I will thoroughly test each ad and only move forward with top performers. The PPC strategy emphasizes building the strongest campaign possible prior to launch.

Ad Creation

When I launch a clients PPC campaigns I will not walk away, only to return when the budget runs out. I check in on the PPC campaigns daily, reviewing performance and adjusting ad copy, bids and budgets as needed. If I determine a campaign just isn’t working, I will pause it and go back to the drawing board to focus on a new strategy.

I can offer an flexible PPC search engine marketing strategy – and can implement adjustments within one business day to mirror a changing PPC marketing campaign.

Campaign Management

I provide incredibly flexible search engine marketing strategy – we can implement adjustments within one business day to mirror a rapidly-changing integrated marketing campaign.


Sometimes strategies and priorities don’t return the desired results for a PPC campaign. When that happens, I will refuse to shift around the data to put us in better light. I support transparency in our client relationships, and we’ll be the first to admit something isn’t working.

My clients’ success is critical, and I focus on their overall pay-per-click advertising return on investment above all else.

Daily campaign maintenance helps PPC strategy stay on budget and keep losses to a minimum. I’m not afraid to pause a campaign and contact our clients to let them know we’d rather go back to the drawing board than let their media spend go to waste.

My reporting reflects this transparency. Every detailed monthly report comes with an action plan on how we plan to improve the PPC campaign to drive better traffic and increase website conversions.