949-683-6703 ecord@ecord.us

ERRETT CORD

PAID SEARCH SPECIALIST

949-683-6703 / ecord@ecord.us / Newport Coast, CA 92657
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OBJECTIVE

Paid Search Specialist offering over 8 years of experience in driving qualified leads for both small and large companies. Responsible for cutting PPC ad costs on average by 40% with a simultaneous 20% increase in ROI. Launched and managed digital campaigns in the following business sectors B2B, B2C, Digital Agencies, Legal, Automotive, Retail, Real Estate, Education, Consumer Goods, Health Foods, and Action Sports.

Skills: Lead Generation, Search Engine Marketing, Pay Per Click Advertising, Google Analytics, Google AdWords, Bing Adwords, WordPress, HTML, CSS, PHP, and MYSQL.
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WORK EXPERIENCE

Senior Account Director                  James Attorney Marketing 2017 – 2020
Senior Account Director for James Attorney Marketing (JAM). Specifically recruited to manage all of the PPC accounts. Demonstrated skills in developing SEM and PPC strategies for all 165 accounts. Formulated successful local SEO strategies and content for many of the accounts. Reduced the account churn rate by 28% and increased the PPC ROI on average by 20%.


Selected Accomplishments & Skills

  • Devised both regional and local SEO strategies.
  • Providing local & national PPC campaigns based on the practice type.
  • Optimize PPC campaign segmentation, reach and frequency exceeding desired KPIs.
  • Launched real-time web and phone call lead tracking for all digital channels.
  • Formalized detailed monthly account performance reporting.
  • Leveraged Google Analytics to make informed PPC and SEO optimizations.


Digital Marketing/eCommerce                           Cord Strategies  2008 – 2017
Digital Marketing Strategist, PPC Manager, and Google Analytics/Analyst with 10+ years of Web Development/Marketing and web business experience. Formulated client strategies and executed complex global digital projects. Core competencies include Digital Strategy, Content Strategy, Social Media, Website Development, Search Engine Marketing, PPC Text and Display Advertising.

Selected Accomplishments & Skills

  • Develop and manage Bing and Google PPC campaigns.
  • Managed PPC budgets up to $150,000 per month utilizing text and display ads on search and display networks.
  • Define key performance indicators (KPIs).
  • Implemented SEO strategies to improve search engine rankings for multiple websites.
  • Leveraged data from Google Analytics to create custom key metrics reports and trends.
  • Clients: ML Kishigo, NDS Pro, Billabong, Crank Brothers, Falken Tires

Web Developer/Managing Director             Cord Hosting, Inc.  2001 – 2007
Local web-hosting service provider in Orange County, California; servers in three states and internationally. Created, designed, defined and expanded this web-hosting service provider, growing it from inception to a high of nearly 2500 high-value clients and a profitable sale, all within seven years. P/L responsibility encompassed sales/marketing, operations, employee management/training and cost accounting. Provided hosting, email, DNS and other internet-related services.

Selected Accomplishments & Skills

  • Designed client websites to optimize search-engine friendliness, concentrating on relevant keyword placements and enhanced title-tag selections. Resulted in organically improved website rankings for many clients.
  • Grew client base from start-up of 250 high-value accounts within first year; in five years, expanded to as many as 2500 clients.
  • Acquired seven hosting services: Researched, assessed and negotiated purchases including two companies in New York, one in New Jersey, two in California, one in Canada and one in Switzerland. Retained, on average, 95% of acquired accounts.
  • October 2007, Negotiated successfully the sale of the service to Click Technologies, Newport Beach, CA.

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EDUCATION
BACHELOR OF ARTS IN POLITICAL SCIENCE         
May 1991 / Chapman University / Orange, CA

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