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Google Analytics Reference Guide

Data Storage: 25 months

Number of pagviews per month: 10million

Number of accounts per login: 25

Rows returned by API request: 10,000

Custom variable length: 128 bytes

_utm.gif request size: 8,192 bytes

Data Export Limit: 20,000

Number of characters to define a profile filter: 256

Number of advance segments per user login: 100

Number of profiles per account: 50

Number of hits per profile per day: 1million

Funnel steps per goal: 20

Goals per profile: 20

Sessions for data where the report is not precalculated: 500,000

Unique dimension combinations: 1million

Events per session: rate limited by system

Hits per session: 500

Custom variables: 5

Table aggregation: 50,000