#1: Optimize Title Tags
Title tags are the first part of a search result snippet Google users see and you want those tags to be related to the search terms you’re looking to rank for. Not only does this help the search engine, but it also makes it clear what your page or article is about.
In the above example, you can see the search snippet’s title tag is “ppc consultant orange county ca| Cord Strategies.”
It’s important to include a keyword phrase in your title tag. This can boost click-through rate because users’ eyes are drawn to the keyword phrase they just typed into the search bar.
#2: Create Pages for Every Service or Product Offered
Every page of your site can be ranked by Google to make it visible to your target audience. When you don’t have a page about a particular service or product, you may lose out on the opportunities that come with being in the search results for it.
Many businesses make the mistake of creating one page that lists all of their products or services. This means the page is much less specific than a page dedicated to a single product or service. Google is looking to provide the most useful pages for the people searching, so a specific page is more likely to satisfy a user.
Check to make sure you have a page for every service or product that you want to promote in Google. If you don’t have a page for a particular product or service, create one.
#3: Expand Thin Content
Each website page should have at least 700 words of content. It should tell readers what the page is about, even if it’s just a page of images and videos.
Every page of your site should target a particular keyword phrase as well. This will increase the chances of your site being ranked well.
#4: Add Internal Links to Priority Pages
Priority pages are your services or product pages and you want to drive as much traffic as possible to them. That’s why you should make to link out to them in other content on your site, like blog posts.
For example, if you’re a dentist and you have a blog post that talks about gum disease, you should link to your periodontal services page. When someone reads your post on gum disease, they can easily click through to learn more about how you can help them.
Like with this blog post, that is linked to our SEO services page because it relates to the topic.