2017 Google Analytics FAQs for Small Businesses

2017 Google Analtyics FAQs1. Why should a small business need Google Analtyics?

Let’s pretend for a minute that you decided to take a road trip to a destination you’ve never visited before. You take a look at a map and get in your car and start driving. At this point you have not looked at your GPS along the way and instead make a few wrong turns that gets you stuck in traffic which makes your trip take 3 times as long as it would have if you’d used your Google Maps app to get an updated traffic report. (more…)

4 Ways to Measure Digital Marketing Success

Measuring Digital MarketingConversions occur when visitors or customers take specific actions as a result of your digital marketing. Unlike website behavior, conversions are more directly linked to sales and revenues. The goal is to increase profits, making sure your digital marketing converts is absolutely essential.

Here are four types of conversions that can indicate successful campaigns:

#1. Online sales

Online sales from your website is perhaps the simplest conversion for gauging success. Tracking your online sales is easy if you use Google Analytics or another Web analytics platform. (more…)