Title tags are the first part of a search result snippet Google users see and you want those tags to be related to the search terms you’re looking to rank for. Not only does this help the search engine, but it also makes it clear what your page or article is about.
In the above example, you can see the search snippet’s title tag is “ppc consultant orange county ca| Cord Strategies.”
It’s important to include a keyword phrase in your title tag. This can boost click-through rate because users’ eyes are drawn to the keyword phrase they just typed into the search bar. (more…)
2018 SEO Trends will be the rise of voice search and digital assistants’ effect on SEO has to do with a shift in syntax. That is to say, the language we use to type a search versus speak a search is often very different. (more…)
What is an SEO Content Audit and why it should be considered.
An SEO content audit is an investment in your website’s SEO future. It entails taking an analytical look at the entirety of your content to determine SEO strengths, weaknesses, and how to improve future content creation.
Through the review and subsequent pruning of your content, you’re able to remove dead weight which might have been weighing down both UX and SEO strength. Google favors quality and freshness in content over quantity. That is to say, Google is pushing everyone to update or remove four year-old blog posts that don’t get any traffic. (more…)
The subject of link building metrics are covered in the latest #SEJThinkTank with Cody Cahill. In this killer and fast-paced webinar, Cody walks us through best practices and challenges associated with managing a team of Link Builders. We teamed up with our friends at Search Engine Journal for this webinar and answered some great questions from the audience as well.
Before we start into the 11 Local SEO tips, let me lay the groundwork for why you need to invest in local SEO. People use search engines to find local businesses they want to buy from. This is not just my own opinion; Google’s own research proves it. Here are a few stats the make the point.
An exhaustive list of 11 Local SEO Tips to boost your search rankings.
1. Targeted physical address
2. Properly use GMB (Google My Business)
3. Enquire the nap on your website matches the nap on GMB (more…)