10 Steps to Check Your Google Analytics Account Set Up is Correct

1. Verify Property ID
The Property ID looks something like UA-000000-4. You want to make sure the ID associated with your account is the same one seen on the live website. It’s not uncommon for Google Analytics to be tracking an outdated website because often developers forget to update Google Analytics codes when launching new sites. We recommend using Google Tag Assistant to effortlessly check your property ID.

2. Check for Tag Updates
Once you know the Property ID is correct, you’ll want to check to see if your tags are the new Universal Analytics or the Global Analytics tags, not old Google Analytics tags.

If you’ve been using Google Analytics for a long time it’s possible your site has an outdated tag. Remember, Google is constantly updating their suite of tools and you want to keep up with the latest version. (more…)

Three Google Analytics Myths

Three Google Analytics MythsGoogle Analytics is not difficult and it’s, essential to any small business with any type of digital presence. It is worth it to any business owner to use Google Analytics as a tool to better understand their customers, products, services and marketplace. This blog post covers three Google Analytics myths.

2017 Google Analytics FAQs for Small Businesses

2017 Google Analtyics FAQs1. Why should a small business need Google Analtyics?

Let’s pretend for a minute that you decided to take a road trip to a destination you’ve never visited before. You take a look at a map and get in your car and start driving. At this point you have not looked at your GPS along the way and instead make a few wrong turns that gets you stuck in traffic which makes your trip take 3 times as long as it would have if you’d used your Google Maps app to get an updated traffic report. (more…)

Recover Your Deleted Google Analytics Account

google analytics trash canWe get calls and emails from clients all the time who have deleted their Google Analytics account and are looking to restore it. We sadly had to send them elsewhere, as there was really no way to restore any of that data once deleted. Read Article

In the upcoming weeks, GA will finally be instituting a trash can. You have 35 days to restore what you’ve deleted. While the trash can won’t be available immediately, starting today what you delete will appear there when it is rolled out.

As for past data before today? Not sure if that is recoverable, might have to let it go.

We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can.

To get started, navigate to the Administration tab, select an account, and click the Trash Can feature on the left-hand panel. Check off what you want to reclaim, click “Restore,” and voilà! Your view, property or account is now just as it was before you deleted it. Once 35 days pass from the day you originally trashed it, however, you’ll have to say a final goodbye as the data will be removed from the Trash Can and will no longer appear there.