How do you measure the success of an email campaign?
Despite what you might have read, it’s still important to have an email list. List building was all the rage twelve years ago and companies had to develop opt-in and double-opt- in systems in order to protect themselves from spam accusations. Every entrepreneur under offered a newsletter and many of them were packed with killer content.
Email Marketing isn’t new or exciting. Because email isn’t on the cutting edge of technology does not mean it’s not effective. The fact is researchers have found that email marketing increases ROI. (more…)