There is a wide selection of website options available, from custom designed sites to cookie-cutter themes, it can be overwhelming to think about doing a website redesign. You want to make sure that your site is a strong and accurate reflection of your business, but also that it gets ranked in Google and people are able to find it.
When it comes to doing a website redesign, we recommend that businesses use WordPress. Some people think WordPress is simply a blogging platform, but it’s much more powerful than that. WordPress is the #1 recommendation for an SEO-friendly website platform. (more…)
There is great value to improving your website’s SEO will bring giant offline benefits for your business. Additionally, you can also use the interactions you have with your customers offline to improve SEO.
Listed below are several offline opportunities to improve your website’s SEO. (more…)
1. Verify Property ID
The Property ID looks something like UA-000000-4. You want to make sure the ID associated with your account is the same one seen on the live website. It’s not uncommon for Google Analytics to be tracking an outdated website because often developers forget to update Google Analytics codes when launching new sites. We recommend using Google Tag Assistant to effortlessly check your property ID.
2. Check for Tag Updates
Once you know the Property ID is correct, you’ll want to check to see if your tags are the new Universal Analytics or the Global Analytics tags, not old Google Analytics tags.
If you’ve been using Google Analytics for a long time it’s possible your site has an outdated tag. Remember, Google is constantly updating their suite of tools and you want to keep up with the latest version. (more…)
What is an SEO Content Audit and why it should be considered.
An SEO content audit is an investment in your website’s SEO future. It entails taking an analytical look at the entirety of your content to determine SEO strengths, weaknesses, and how to improve future content creation.
Through the review and subsequent pruning of your content, you’re able to remove dead weight which might have been weighing down both UX and SEO strength. Google favors quality and freshness in content over quantity. That is to say, Google is pushing everyone to update or remove four year-old blog posts that don’t get any traffic. (more…)
The adoption of Google Analytics has rapidly grown over the last 7 years. Both small and large companies are using Google Analytics to measure and optimize visitor behavior.
Free Google Analytics support
Most people struggle with Google Analytics and eventually get frustrated with the interface.
That’s why I have created this blog post to show you where you can get free Google Analytics support for your specific problems.
Google Analytics is not difficult and it’s, essential to any small business with any type of digital presence. It is worth it to any business owner to use Google Analytics as a tool to better understand their customers, products, services and marketplace. This blog post covers three Google Analytics myths.