Each month I try to review the latest, high quality digital marketing statistics and sources to inform you approaches to digital marketing!
✓ search, paid search and social media are the top 3 channels driving sales (US, Ecommerce sales, Custora)
✓ Smartphones are now the most important device for consumers (36%), but other non-mobile devices are important for more than half of users (UK, ONS)
✓ 56% of Email opens are now on mobile (Litmus)
✓ Year-on-year mobile search growth rates include Consumer Electronics +40%, Finance +35%, Travel +25% (Google, US)
✓ Mobile conversion rates are typically one-third of desktop (Monetate)
✓ Ad viewability averages 44% worldwide (comScore, worldwide)
✓ There is a 47% gap between mobile ad spend and time spent (comScore)
✓ Facebook and Twitter audiences are in decline, Instagram and LinkedIn are growing (UK, ONS)
You can see there is a strong theme showing the importance of reaching and engaging your audiences as they use their smartphones, yet desktop remains important for many. So mobile-first thinking can be dangerous if it degrades desktop reach or experience.