2016 Digital Marketing StatisticsEach month I try to review the latest, high quality digital marketing statistics and sources to inform you approaches to digital marketing!

✓ search, paid search and social media are the top 3 channels driving sales (US, Ecommerce sales, Custora)

✓ Smartphones are now the most important device for consumers (36%), but other non-mobile devices are important for more than half of users (UK, ONS)

✓ 56% of Email opens are now on mobile (Litmus)

✓ Year-on-year mobile search growth rates include Consumer Electronics +40%, Finance +35%, Travel +25% (Google, US)

✓ Mobile conversion rates are typically one-third of desktop (Monetate)

✓ Ad viewability averages 44% worldwide (comScore, worldwide)

✓ There is a 47% gap between mobile ad spend and time spent (comScore)

✓ Facebook and Twitter audiences are in decline, Instagram and LinkedIn are growing (UK, ONS)

You can see there is a strong theme showing the importance of reaching and engaging your audiences as they use their smartphones, yet desktop remains important for many. So mobile-first thinking can be dangerous if it degrades desktop reach or experience.