Website Questionnaire

What is your primary objective with the site?
-Establishing your credibility
-Describing your products or services
-Completing sales transactions
-Offering customer service and support
-Communicating company identity or branding

What are your secondary objectives?
-Search engine friendly?
-Generate repeat traffic?
-Encourage visitors to recommend it to others?
-Create an online community, send emails?
-Increase customer loyalty?
-Encourage visitors to stay and visit many parts of the site?

How do you expect to use the site?
-Will people find you by searching or because you gave them your URL?
-Who is your target audience?
-Who do you want to see your site?
-Will they be accessing your site via dial up or high speed connection?
-How will you be accessing the site (connection speed and browser)?
-What is your target audience looking for?
-What questions are your customers constantly asking you?
-What can we include that would WOW your customers?

Web Site Look and Feel
-Have you seen any sites that you would like to model yours after?
-Or site designs to avoid?
-What do you like about those sites?
-What colors do you prefer for the site?
-What image the site should convey?
-Home page design: three column tabloid, two column information or splash screen?
-How wide do you want your site design to be?
-Do you want your pages to be easily printable or do you want to offer

PDF files of information rich pages?
-Vertical or horizontal navigation bar preference?
-Do you want your site to use only graphics, only photos, or both?
Are you interested in animation files?
-Do we need to take photos of you, your staff, your services, or your products?
-Do you have any vendor supplied photos or graphics you are authorized to use?

Logo
-Do you have a logo?
-Do you have a digital copy of it?
-Do you need a logo or would a stylized typeset of your company name be sufficient?
-Do you have a tag line?
-How would you describe your business in one sentence to a family member?

Website Content
-Do you have any existing written materials we can start from?
-Do you have this information electronically?
-Hard copy brochures
-Client presentations
-Customer letters
-Information flyers
-Case studies
-Customer testimonial letters
-Your resume

What menu categories make sense for you? Some common choices:
-Home
-Services-how many?
-Product categories
-Customers
-Testimonials
-FAQs
-Forms
-Articles or other informative topics
-Pdf files to include?
-Links or resources
-About us
-Contact us

Search Engine Optimization
-What search terms do you expect your customers will use to find you?
-What search engines will they be using?
-What organizations, companies or sites can we ask to link to your site?
-What organizations, companies or sites would be valuable resources for your readers?

Technical Details
-Have you registered a domain name?
-Have you secured hosting?
-Do you have your site access information?

Website Maintenance
-How often do you envision updating the site?
-What content will need updating?

Timing
-What is your timing for this?
- Beginning and finishing?