Web Analytics Roadmap

web analytics roadmapWhat is a web analytics roadmap is the process of specifying an organization’s vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization.

Where are we today
✓Which organizations succeed using advanced analytics
✓Which industries benefit from advanced analytics
✓The plateau of productivity: Which applications have become successful
✓Managing expectations: what is the expected impact of analytics

How do companies succeed using advanced analytics – analytics requirements
✓Data – the type (and variety) of data required for analytics
✓Talent – the importance of talent, and how to attract and retain analytical talent
✓Tools – what you need to succeed
✓Organization – the place of the analytics team(s) in the organization

Building an Analytics Roadmap
✓How to create initial successes
✓How to create recurrent success and move towards large-scale deployment
✓How to infuse the organization with analytics