SEO Sample ProposalThe sole purpose for optimizing the site is to improve the overall search engine ranking of "yourdomainname.com" and to increase the search engine rankings across the three major search engines.
My Strategy & Research of Site:
-I will perform a thorough website analysis, to evaluate the site content, layout, linking structure and to begin keyword selection and research.
-A competitive research stage, to evaluate what competitive sites enjoy high rankings on the top three search engines, and to focus on 3-5 of those top competitors.
-Finalization of keyword selection.
-A benchmark positioning report that demonstrates current position and how many pages are listed in each search engine.
-Inbound link assessment that counts up the total sites that can be tracked back to your site.
-Link assessment that counts up the average and weighted inbound links to competing websites.
The actual work, tools and techniques for most SEO work are available on the Internet today. However, it's important that once you agree on the proposal, you comply with the approach and techniques. A summary of the work and techniques used.
How are pages optimized?
-This will include the standard on-page factors like TITLE, META, ALT, H1, bolding, etc. -Internal linking structure should be revealed and discussed.
Code changes applied and managed?
-Outline of how code changes will be implemented and tracked (versioning systems are normally implemented for larger systems)
-All of the changes will be uploaded via FTP access to the phelandevco.com web hosting account.
Submission to Search Engines
-How are they handled (manual or auto-pilot?)
Any additional fees (ex: Yahoo's paid inclusion, and others) will be mentioned.
-Detailed examples of building inbound links are often presented, but not required
-Reporting on progress and stats are an important item to any SEO project.
-The client will assist with any requests related to the SEO process.
-It is important that I receive any information (content) requested within 3-4 business days in order to stay on schedule.
-It is important that I have FTP access to your hosting server.
-It is important that I have access to any web statistics software for your website.
I cannot guarantee a definite number of increased hits per day, but I am confident you will see an improved overall search engine rankings, but you will have to be patient, results do not happen the day after the website update is complete.