Lead Generation Assessments

Conversion optimization requires deep analysis beyond a single conversion rate metric. You need to understand the entire funnel – where your leads are generated, how they enter the site, the path they follow, and their user experience with forms or carts.

Cord Strategies lead analysis focuses on three key areas:

  • What triggers fallout, registration drop-off, or cart abandonment
  • Where the areas of conversion opportunity are
  • Which efforts make the highest impact
    In combination, these learnings help you identify any barriers in the conversion process and address your most critical audience question: what makes someone click, talk, buy, share, or compare.