Campaign Analysis

Measuring campaign effectiveness means moving beyond clicks to evaluate on-site behavior. Cord Strategies helps assess each campaign against its marketing goal, breaking down optimization opportunities by placement, by partner, by creative, and by landing page based on specific performance indicators. Whether a campaign is designed to build awareness or drive conversion, Cord Strategies sets up tagging methodologies and reporting structures that highlight performance against that goal.

Ongoing campaign analysis, can move you from retroactive views of past campaign performance to continuous views of current campaigns, while there’s still time for optimization before the campaign’s end.