4 Reasons Why Email Marketing Still Works

Email MarketingDespite what you might have read, it’s still important to have an email list. List building was all the rage twelve years ago and companies had to develop opt-in and double-opt- in systems in order to protect themselves from spam accusations. Every entrepreneur under offered a newsletter and many of them were packed with killer content.

Three Google Analytics Myths

Three Google Analytics MythsGoogle Analytics is not difficult and it’s, essential to any small business with any type of digital presence. It is worth it to any business owner to use Google Analytics as a tool to better understand their customers, products, services and marketplace. This blog post covers three Google Analytics myths.

PPC Traffic Thermometer Webinar

Have you wonder why your new PPC campaigns aren’t working as you had hoped? Could it be your targeting, your messaging, or your offer?

✓ Launch any PPC campaign and immediately get conversion success
✓ Understand the offer sequence that you can create for any industry
✓ Tie it all back to revenue generated so it becomes predictable

When it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature.

Webinar – How to Clean a Hacked Magento Website

Hacked Magento SiteThis Sucuri Webinar is led by Cesar Anjos, one of Sucuri Security’s Magento Analysts. Cesar provide a step by step guide to fixing a hacked Magento website. The Magento hacks can be hidden in a variety of places and might only be active when the store is visited in a particular way. These Magento hacks may be located in Magento files, extensions, themes, or the database.


2017 Google Analytics FAQs for Small Businesses

2017 Google Analtyics FAQs1. Why should a small business need Google Analtyics?

Let’s pretend for a minute that you decided to take a road trip to a destination you’ve never visited before. You take a look at a map and get in your car and start driving. At this point you have not looked at your GPS along the way and instead make a few wrong turns that gets you stuck in traffic which makes your trip take 3 times as long as it would have if you’d used your Google Maps app to get an updated traffic report. (more…)

Building In Bound Link Foundations

Building In Bound LinksBuilding in bound link foundations are critical for and successful SEO strategy. There are a variety of in bound link building tactics, which can be helpful for your website that already has an established SEO strategy. However, without a in bound link foundation, it will be difficult to capture any top rankings website link. (more…)

2016 Digital Marketing Statistics

2016 Digital Marketing StatisticsEach month I try to review the latest, high quality digital marketing statistics and sources to inform you approaches to digital marketing!

✓ search, paid search and social media are the top 3 channels driving sales (US, Ecommerce sales, Custora)

✓ Smartphones are now the most important device for consumers (36%), but other non-mobile devices are important for more than half of users (UK, ONS)

✓ 56% of Email opens are now on mobile (Litmus) (more…)

5 ways NOT to use Google Analytics

Google Analytics MistakesThis Google Analytics article covers 5 ways not to use Google Analytics. Google Analytics is a very useful tool for businesses of all sizes and it’s also free. This means most web geeks can start using Google analytics to study their website traffic in an attempt to improve their sites. (more…)

4 Ways to Measure Digital Marketing Success

Measuring Digital MarketingConversions occur when visitors or customers take specific actions as a result of your digital marketing. Unlike website behavior, conversions are more directly linked to sales and revenues. The goal is to increase profits, making sure your digital marketing converts is absolutely essential.

Here are four types of conversions that can indicate successful campaigns:

#1. Online sales

Online sales from your website is perhaps the simplest conversion for gauging success. Tracking your online sales is easy if you use Google Analytics or another Web analytics platform. (more…)

11 Local SEO Tips

11 Local SEO TipsBefore we start into the 11 Local SEO tips, let me lay the groundwork for why you need to invest in local SEO. People use search engines to find local businesses they want to buy from. This is not just my own opinion; Google’s own research proves it. Here are a few stats the make the point.

An exhaustive list of 11 Local SEO Tips to boost your search rankings.

1. Targeted physical address

2. Properly use GMB (Google My Business)

3. Enquire the nap on your website matches the nap on GMB (more…)

Recover Your Deleted Google Analytics Account

google analytics trash canWe get calls and emails from clients all the time who have deleted their Google Analytics account and are looking to restore it. We sadly had to send them elsewhere, as there was really no way to restore any of that data once deleted. Read Article

In the upcoming weeks, GA will finally be instituting a trash can. You have 35 days to restore what you’ve deleted. While the trash can won’t be available immediately, starting today what you delete will appear there when it is rolled out.

As for past data before today? Not sure if that is recoverable, might have to let it go.

We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can.

To get started, navigate to the Administration tab, select an account, and click the Trash Can feature on the left-hand panel. Check off what you want to reclaim, click “Restore,” and voilà! Your view, property or account is now just as it was before you deleted it. Once 35 days pass from the day you originally trashed it, however, you’ll have to say a final goodbye as the data will be removed from the Trash Can and will no longer appear there.