2018 SEO Trends will be the rise of voice search and digital assistants’ effect on SEO has to do with a shift in syntax. That is to say, the language we use to type a search versus speak a search is often very different. (more…)
What is an SEO Content Audit and why it should be considered.
An SEO content audit is an investment in your website’s SEO future. It entails taking an analytical look at the entirety of your content to determine SEO strengths, weaknesses, and how to improve future content creation.
Through the review and subsequent pruning of your content, you’re able to remove dead weight which might have been weighing down both UX and SEO strength. Google favors quality and freshness in content over quantity. That is to say, Google is pushing everyone to update or remove four year-old blog posts that don’t get any traffic. (more…)
Increase Your PPC Performance with Alerts and whether you’re an agency or in-house SEM guru, keeping up on your campaign performance across different channels requires alot of attention. From spend monitoring to ad ranking, advertisers have a lot to stay on top of; and because optimization is the key to a successful campaign, ignorance is not bliss.
The adoption of Google Analytics has rapidly grown over the last 7 years. Both small and large companies are using Google Analytics to measure and optimize visitor behavior.
Free Google Analytics support
Most people struggle with Google Analytics and eventually get frustrated with the interface.
That’s why I have created this blog post to show you where you can get free Google Analytics support for your specific problems.
How do you measure the success of an email campaign?
It is important to meet a certain quality standard when improving AdWords conversions: well built campaigns are more efficient and therefore save you money. Here are five simple ways that will help you improve the overall quality of your search campaigns in Google AdWords.
Despite what you might have read, it’s still important to have an email list. List building was all the rage twelve years ago and companies had to develop opt-in and double-opt- in systems in order to protect themselves from spam accusations. Every entrepreneur under offered a newsletter and many of them were packed with killer content.
Google Analytics is not difficult and it’s, essential to any small business with any type of digital presence. It is worth it to any business owner to use Google Analytics as a tool to better understand their customers, products, services and marketplace. This blog post covers three Google Analytics myths.
Are you struggling with building (or earning) a solid link profile? Want to know how to prioritize opportunities and identify which strategies will win you links? Last week, SEJ ThinkTank hosted a webinar for you!
Have you wonder why your new PPC campaigns aren’t working as you had hoped? Could it be your targeting, your messaging, or your offer?
✓ Launch any PPC campaign and immediately get conversion success
✓ Understand the offer sequence that you can create for any industry
✓ Tie it all back to revenue generated so it becomes predictable
This Sucuri Webinar is led by Cesar Anjos, one of Sucuri Security’s Magento Analysts. Cesar provide a step by step guide to fixing a hacked Magento website. The Magento hacks can be hidden in a variety of places and might only be active when the store is visited in a particular way. These Magento hacks may be located in Magento files, extensions, themes, or the database.
The subject of link building metrics are covered in the latest #SEJThinkTank with Cody Cahill. In this killer and fast-paced webinar, Cody walks us through best practices and challenges associated with managing a team of Link Builders. We teamed up with our friends at Search Engine Journal for this webinar and answered some great questions from the audience as well.
1. Why should a small business need Google Analtyics?
Let’s pretend for a minute that you decided to take a road trip to a destination you’ve never visited before. You take a look at a map and get in your car and start driving. At this point you have not looked at your GPS along the way and instead make a few wrong turns that gets you stuck in traffic which makes your trip take 3 times as long as it would have if you’d used your Google Maps app to get an updated traffic report. (more…)
Double checking your Google Analytics account has become easier to complete with the organization and visualization features. Here are seven awesome Google Analytics tips you can use that will help you get the most out of your analytics information and use it to improve your website’s content, conversions, and user experience. (more…)
PPC Account Structure is Important?
What is the meaning of a “Killer PPC Account Structure” and why does it matter? It’s the structure of your account that that gives you the control of how you want your ads to be triggered and when and where you want them to appear. (more…)
Building in bound link foundations are critical for and successful SEO strategy. There are a variety of in bound link building tactics, which can be helpful for your website that already has an established SEO strategy. However, without a in bound link foundation, it will be difficult to capture any top rankings website link. (more…)
Each month I try to review the latest, high quality digital marketing statistics and sources to inform you approaches to digital marketing!
✓ search, paid search and social media are the top 3 channels driving sales (US, Ecommerce sales, Custora)
✓ Smartphones are now the most important device for consumers (36%), but other non-mobile devices are important for more than half of users (UK, ONS)
✓ 56% of Email opens are now on mobile (Litmus) (more…)
This Google Analytics article covers 5 ways not to use Google Analytics. Google Analytics is a very useful tool for businesses of all sizes and it’s also free. This means most web geeks can start using Google analytics to study their website traffic in an attempt to improve their sites. (more…)
Email Marketing isn’t new or exciting. Because email isn’t on the cutting edge of technology does not mean it’s not effective. The fact is researchers have found that email marketing increases ROI. (more…)
Split testing and Search Engine Optimization (SEO) are two essential tools for any website owner. However, they can have an effect on one another – if you split test incorrectly, your site’s SEO can be damaged.
This post will show you five common split testing and SEO mistakes, as well as how you can avoid them. (more…)
Conversions occur when visitors or customers take specific actions as a result of your digital marketing. Unlike website behavior, conversions are more directly linked to sales and revenues. The goal is to increase profits, making sure your digital marketing converts is absolutely essential.
Here are four types of conversions that can indicate successful campaigns:
#1. Online sales
Before we start into the 11 Local SEO tips, let me lay the groundwork for why you need to invest in local SEO. People use search engines to find local businesses they want to buy from. This is not just my own opinion; Google’s own research proves it. Here are a few stats the make the point.
An exhaustive list of 11 Local SEO Tips to boost your search rankings.
1. Targeted physical address
2. Properly use GMB (Google My Business)
3. Enquire the nap on your website matches the nap on GMB (more…)
We get calls and emails from clients all the time who have deleted their Google Analytics account and are looking to restore it. We sadly had to send them elsewhere, as there was really no way to restore any of that data once deleted. Read Article
In the upcoming weeks, GA will finally be instituting a trash can. You have 35 days to restore what you’ve deleted. While the trash can won’t be available immediately, starting today what you delete will appear there when it is rolled out.
As for past data before today? Not sure if that is recoverable, might have to let it go.
We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can.
To get started, navigate to the Administration tab, select an account, and click the Trash Can feature on the left-hand panel. Check off what you want to reclaim, click “Restore,” and voilà! Your view, property or account is now just as it was before you deleted it. Once 35 days pass from the day you originally trashed it, however, you’ll have to say a final goodbye as the data will be removed from the Trash Can and will no longer appear there.